Knox College Social Media Ambassador Program

Know the Expectations

As a Knox Social Media Ambassador, you will:

• Share Knox College social media posts with your personal network
• Share personal Knox stories, memories, photos, and experiences on your social networks and tag Knox College
• Participate in occasional working group meetings, communications, or campaigns with the Office of Communications

Posting Expectations

• Share at least 2 Knox College posts per month with your personal network.
• Share 1–2 original posts per month featuring your Knox experience, memories, accomplishments, or connection to the College. Tag the official Knox College account.
• Update profile and cover images to reflect Knox branding.
• Participate in social media College campaigns or large events
  • Knox Proud Days
  • Founders Day
  • Homecoming
  • Flunk Day
  • Alumni events and celebrations
  • Other College campaigns

What Knox Will Provide

• Social media training and guidance
• Toolkit of ready to use assets and content ideas
• Share information about upcoming campaigns and events
• Sample posts and prompts to make content creation easy
• Highlight and share ambassador content
• Support and answer to questions

Examples on Posts to Your Profile

Knox Nods:

Give Knox a unique nod in your bio on your profiles and any speaking engagements you may participate in. It could be as simple as adding, "Product of Knox College ’XX, Galesburg, Illinois" or "Earned my undergraduate degree at small but mighty Knox College in Galesburg, Illinois."

Knox Connections:

This would be a nice way to shout out to faculty members who helped you during your time at Knox. If you have a photo with the faculty member, that would be great to share. We could also find photos of the faculty member you would like to post about and share those with you for your post.

This could also be a First Connections post where you post how you got your start in your career, and how Knox helped you with that start, and celebrate the small but mighty career network you became a part of.

Dear Knox:

This post would feature a photo of you on campus. It could be doing anything! A photo during Flunk Day, a group photo with friends, a photo of you in class, the options are endless!