Esther Farler-Westphal '14

Esther Farler-Westphal

Senior

Saint Charles, Illinois

Psychology Major, German and Business & Management Double Minor

Esther interned with the CEO and founder of the marketing start-up Loyal Joe.

Describe your day-to-day experiences.

Every day was different, which is one thing that I loved about my internship. In an average day, I made 10 cold calls and maybe 10 warm calls. We went to a lot of networking events -- some together and some alone. For example, we went to team meetings with the Naperville Chamber of Commerce, or after hours networking events sponsored by the Naperville Chamber, Fox Valley Chamber of Commerce, and Concierge Preferred at the Art Institute of Chicago.

After each networking event, it was very important that I followed up both by e-mail and a phone call with every single person that I met. Stephanie (the CEO and founder) and I also went on a lot of sales calls -- some together -- but more and more I did them alone. At the meetings, I sold subscriptions to loyaljoe.com. I also got to hear all of Stephanie's strategic long term plans for Loyal Joe, and I had the opportunity to give my opinion.

Did your in-classroom and out-of-the-classroom experiences at Knox help you in the internship?

I designed several ads for Loyal Joe, which I wouldn't have been able to do without the Adobe Illustrator and Photoshop knowledge that I received during Graphic Design I and Digital Photo I. My business classes were also invaluable in this internship so that I knew what all of the business people around me were talking about. Being an officer in Delta Delta Delta was also beneficial because that taught me to work with different kinds of people, which is highly necessary in business.

How do you think this experience will benefit you in terms of your future career plans?

At Loyal Joe, I directly watched management run a business. I may have just been an intern, but I also was the second (and only) to the CEO. So, I got to see almost every aspect of running the business. This internship will help me figure out what kind of consumer behavior I want to study in senior research, and it will assist me in my entrepreneurship course. Being so involved in a company will guide me in narrowing down what aspect of marketing I want to pursue and will give me many experiences to draw upon in my future career.