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Office of Communications
2 East South Street
Galesburg, IL 61401-4999
Each of our audiences has different needs and expectations. Put yourself in their shoes as your organize and produce content. Visitors want answers quickly, but likely will not read long prose (particularly younger visitors) unless you can get them interested.
Good Content Is:
Our online communications represent Knox College to the rest of the world, so written style and graphic standards are a vital part of our image. Knox has developed a Writing Style Guide to maintain consistency and correspondence in all text for and about Knox College. This guide focuses on the words and terms associated with the campus, region, and higher education.
SEO is the process of making your content and images visible in search engines, such as Google or Bing. The earlier a page appears in search results, the better, because the majority of Knox web visitors get to our site through search engines.
Many components go into making our content SEO "friendly." Some are already built into our CMS, but others you have control over. Here are a few best practices: