Knox College unveiled a new Prairie Fire athletics logo on Saturday, February 6, during the women's basketball game against Lake Forest. Hundreds of fans from the Knox and Galesburg communities came out to cheer on the Prairie Fire and participate in the unveiling. Free t-shirts with the new logo were handed out to the first 400 fans in the door, along with free foam flame hats and stickers, and a variety of contests were held during both the men's and women's games. The new logo was revealed in a special video production, created with the assistance of Knox alumnus Andrew Isaacson '99 and his firm Famous Group, during halftime of the women's game.

"In the last few years, Knox has had the largest recruitment class in recent history, winning seasons for several teams, a conference championship in men's soccer, the largest number of female student-athletes in Knox's history, records set in almost every sport, and record fundraising in our K Club," said President Teresa Amott at Saturday's game. "It is time for the Prairie Fire logo to reflect the energy, commitment, and fire we see in Knox athletics every day."

The new logo was designed and developed by SME Branding, Inc. in New York, a brand development and creative consultant who has worked with many colleges and universities around the country. Knox athletics worked together with the Offices of Communications, Admission, and Advancement and AtLast Communications on the logo development. The project was started last August and included review and comment from members of the Knox community, including students, coaches, faculty, and staff.

"It was clear during the design process that our students and athletes wanted a bolder and more exciting look for the Prairie Fire," said Chad Eisele, director of athletics. "Our new logo accomplishes that goal and will help us continue to build pride and excitement in our athletics program and to recruit a new generation of student-athletes."

The rollout of the new logo and its variations will occur in phases, starting with the website, social media channels, merchandise, and athletic programs. Over the next 18 to 24 months, it will be incorporated into team uniforms, athletic facilities, and campus signage. A full slate of merchandise with the new logo will be available online and in the Knox College bookstore in early March.

Photos: Top of page: Knox College students flanking a banner with a new Prairie Fire athletic logo; below the release of the new logo was celebrated with foam hats distributed to fans at basketball games on Sat. Feb. 6