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Knox Proud Day Advocate Toolkit

Knox Proud Day. Founders Day. February 15.

Being the Best Knox Proud Day Advocate You Can Be

Thank you for your willingness to support Knox Proud Day, celebrated on Founders Day, February 15. We celebrate our past and our future because of kind-hearted supporters like you! 

Watch this screencast for a step-by-step guide to Knox Proud Day Advocacy.

Below are some tips and tricks to make the most of your advocacy. If you have any questions, please feel free to join us on Zoom for a brief training.

✔️  Create a GiveCampus Account (or if you already have one, log in)

  • We can only celebrate your hard work if we're able to tell it's you! We do that by tracking outreach done when you're logged into GiveCampus.
  • Head to the Knox Proud Day 2024 Give Campus page and click “Become an advocate". You will then be prompted to “Sign Up” or “Login.” 
  • Follow the steps provided by GiveCampus when creating your account. Contact engage@knox.edu with questions.

⭐️  Consider Your Own Gift and Offer a Match or Challenge

  • Lead by example and make your own gift early. It's much easier to ask your friends and family to join you in making a gift when you’ve already done it yourself!
  • Leverage your gift and encourage others to give by offering a match or challenge.
    • A matching gift means that a donor will give a certain amount, either per donor or per dollar, up to a certain threshold.
    • A challenge gift means that a donor will give a certain amount, provided the campaign hits another threshold -- either a number of dollars or a number of donors.
    • Challenges are all or nothing, whereas matches are added incrementally to campaign totals.

Consider directing your match or challenge to areas you care about, class year, affiliation, or to a list of your friends (by email address) to raise the stakes. 

💌  Share, Share, Share

  • The built-in sharing buttons on the campaign page generate a link that is unique to you. If you share while you're logged in, we can track it and celebrate your impact alongside you!
  • Share via Facebook, Twitter, LinkedIn, Instagram, Text Message, Email, Phone Call, Carrier Pigeon… The sky’s the limit!
  • Share early and often! Throughout the day, thank donors who have supported Knox Proud Day so far, and consider providing updates as well!

🎥  Tell Your Story

  • Create a Personal Plea and post it to the campaign page.
  • Film a quick video—on your phone works perfectly!—in which you tell your community why you’re excited about the campaign, and why others should get involved. Keep it quick, casual, and fun!
  • Don’t forget to show your Knox pride and wear some Knox gear, too! 

Don’t forget to visually show your Knox pride.. 
You can update your social media with Knox Proud Day Digital Swag!

🔗  Below, you will find some sample text for writing posts on social media, emails, and letters.

Social Media

  • I’m participating in Knox Proud Day because [favorite school memory or takeaway] [collection of photos from your time at school] #HASHTAG
  • When I was a student at Knox, I [insert favorite memory here]. That’s why I’m taking part in the Knox Proud Day this year! You can too: [LINK]
  • Knox Proud Day kicks off tomorrow! The Knox community is gathering and giving back to empower our students and invest in the leaders of tomorrow. Are you ready to join me and make an impact? #KnoxProud Day
  • I might be [x] miles from Knox, but it’s never far from my ❤️! Join me in giving back today [LINK]
  • When I was a student, I know my experience at Knox was made possible by alumni who came before me. That’s why I’m paying it forward by making a gift and contributing to future student success!
  • As a Knox Parent, I am so appreciative of the care and opportunities presented to [student name]. The incredible educators and the community are the reason we invest in Knox College and we are proud to do our part on Knox Proud Day. Join us and make a gift today! [LINK]

Email

  • Hi [NAME], 
    Knox College is getting ready for Knox Proud Day, which is coming right up on Founders Day, February 15. Our entire community will show our school pride as we reach toward 1,837 donors! Will you help us get started with an early gift? Let’s show the next generation of [Prairie Fire / Knoxies] how much we care about them. Join me and make your gift now—gifts of any size help! 

    Thank you, 

    [NAME]

  • Hi [NAME], 
    The world needs Knox graduates now more than ever. That’s why we’re gathering support for Knox Proud Day on February 15. I love giving back to Knox  because [REASON/in honor of X]. If you’re able to join me in making a gift of any size, your support allows Knox to be nimble and resilient as it meets the evolving needs of the world. Alumni support is more crucial now than ever, so I hope you’ll join me in making a gift. [LINK].

    Thank you, 

    [NAME]

  • Hi, [FELLOW PARENTS OR GRANDPARENTS], 
    Giving Day is today—and it’s a terrific time to support what you love at Knox! Today I hope you’ll give to what matters most to you. Maybe it’s financial aid or student programming. Perhaps it’s academic innovation or athletics. It might be health and wellness or equity and inclusion. Whatever sparks your interest will inspire something amazing on campus!

    Thank you for your generosity!

    [NAME]

Thank you for being a Knox Proud Volunteer.

We are so grateful for you!