Saint Charles, Illinois
Psychology Major, German and Business and Management Minors
Esther Farler-Westphal ‘14 is working in Naperville, Illinois, at a startup
company called Loyal Joe, an online referral marketing service. She works with
the CEO and founder to implement strategic marketing and to sell Loyal Joe subscriptions to local businesses through calls, e-mails, and after-hours networking events.
Describe your day-to-day experiences so far.
When I get to "The Office" every morning, I'm greeted by three excited dogs. Coco is my favorite; she's a big lab puppy who likes to sit at our feet while we work. Stephanie, the CEO and founder, and I go over the game plan for the day.
Every day is different, which is one thing that I love about my internship. In an average day, I make 10 cold calls and maybe 10 warm calls. We go to a lot of networking events, some together and some alone. For example, we go to team meetings with the Naperville Chamber of Commerce, or After Hours networking events at restaurants and bars sponsored by either the Naperville Chamber or the Fox Valley Chamber of Commerce. We also went to a networking event sponsored by Concierge Preferred at the Art Institute of Chicago.
After each networking event, it's very important that I follow up both by e-mail and a phone call with every single person that I met. Stephanie and I also go on a lot of sales calls -- some together -- but more and more I am doing alone. At these meetings, I sell subscriptions to loyaljoe.com. Finally, I also get to hear all of Stephanie's strategic long term plans for Loyal Joe, and I have the opportunity to give my opinion.
Can you cite an example of how your in-classroom and/or out-of-the-classroom experiences at Knox have benefited you in the internship?
I am designing some ads for Loyal Joe, which I wouldn't be able to do without the Adobe Illustrator and Photoshop knowledge that I received during Graphic Design I or Digital Photo I. BUS 280, 285, 333, and 343 have been invaluable in this internship so that I know what all of the business people around me are talking about.
Being an officer in Delta Delta Delta has also been helpful, because that has taught me to work with different kinds of people, which is highly necessary in business.
How do you think this internship experience will benefit you in terms of your education, future career plans, personal development, etc.?
At Loyal Joe, I am directly watching management run a business. I may just be an intern, but I'm also the second (and only) to the CEO so I get to see almost every aspect of running this business.
This internship will help me figure out what kind of consumer behavior I want to study in senior research and it will help me in my entrepreneurship course next fall. Being so involved in a company will help me narrow down what aspect of marketing I want to apply for jobs in and will give me many experiences to draw upon in my future career.