The Knox College Identity System
- The only acceptable logo mark is pictured below. It may not be reconstructed or altered in any way. It must be reproduced from reproduction-quality art or from high-resolution digital files. (Download the Knox signature.)
- The logo mark cannot be used without the logotype, except in special situations such as building signage. In these cases the logo mark and the Knox College name must remain consistent in proportion and position as described on pages 2.5 and 2.6 of the Graphic Standards manual.
- Never crop any part of the logo mark.
Logo Mark (not for reproduction)
The Knox College Signature is the keystone of our visual identity and is used on all communications materials. Using it often and consistently enhances Knox's image and name recognition.
Two elements make up the Knox College identity signature:
Knox College mark
Knox College typography
Primary Signature (not for reproduction)
Secondary Signature (not for reproduction)
Do not print the signature in black over a dark background. (example)
Do not change any color of the signature. (example)
Do not change the color of the signature typography. (example)
Do not print the reversed out signature onto a light or white background. (example)
Do not place signature over heavily patterned background. (example)
Do not screen any of the signature colors. (example)
Never configure the elements into a different signature. (example)
Never crop any part of the signature. (example)
Do not alter the proportions of the signature typography. (example)
Do not distort the signature. (example)
Never surround signature with other competing shapes. (example)
Never tilt the signature in any direction. (example)
Do not recreate the Knox College type or substitute another typeface. (example)
Do not duplicate any part of the signature to create a pattern. (example)
For Web applications:
Knox College Purple
Full Color Reproduction:
When printing over a white background, the signature should be reproduced in full color.
Single Color Reproduction:
When appearing on a white or light background, the entire signature should be either black or PMS 268.
When appearing on a dark, black, or Knox College purple background, the entire signature should reverse out to white.