Publications Planning Form

Office of Public Relations

When requesting publication services, you will be asked to answer the following questions. A member of the PR staff will contact you for an intake meeting to discuss the project plan and prepare a timeline.

Intake Meeting Date: Participants:

Working Title:

Primary Audience: Who should this publication address?

Purpose: Include specifics about the key messages this publication should convey and the action you hope the intended audience will take.

Any other publications that should coordinate with this:

Delivery Method: Will this publication be personally delivered, mailed, put in a rack, etc.

Details, Details, Details…

Quantity ____________

Budget (How much do you have to spend?) _________

Account Number ____________________

Deadline for delivery _________________

Reviewers: Any other individuals who need to see this publication before final production:

Decisions (copy, artwork, photography, etc.)

Project Manager:

Copywriting:

Preliminary Schedule: